Restrictions: Why Isn't Kratom Marketing As Free As Other Products?
In a world saturated with ads, it's surprising that Kratom maintains such rigorous advertising rules. Ideally, marketers can only go so far when promoting a product. Clients should not be told lies or unapproved promises. That's only the start. These rules vary by product and state.
Here is all you need to know about Kratom's advertising restrictions.
Kratom is still legal throughout most areas of the U.S, and it has been banned in others. These judgment calls are mainly due to the lack of knowledge about the substance, which we have seen over the years.
In reality, kratom advertising is one of the most restrictive aspects of working in the kratom sector. Because of the limits imposed on Kratom, we are limited in what we can and cannot say about it. And here are the restrictions and limitations:
Practices for Specific Labeling
Our products' labels must include certain information, including the active ingredient composition, FDA-mandated disclaimers, and lot and batch identifiers for easy testing traceability.
We cannot make any health claims
We can't really make any medical claims about what Kratom does when we talk about it. We also cannot even talk about how our customers use it or how it might affect the body. Even when providing anecdotal accounts from kratom users, we must be cautious about discussing it’s effects.
We cannot market any treatment plans
How many of you have questioned why some of your fave kratom merchants fail to provide you with clear instructions on using Kratom for various purposes?
Well, we have restrictions on that too.
Because Kratom cannot be sold as a specific cure for any ailments, illnesses, or symptoms, most suppliers will have to avoid this. This means that even if we wanted to share our discoveries and experiences, we couldn't because we do not have FDA approval.
The negative effects of these restrictions
The FDA's laws restrict suppliers in the kratom industry, but they're not given explicit rules or norms to obey. Everything is left to be perplexing, which only serves to harm consumers. That said, you find suppliers selling for profit rather than to help.
Some will engage in unethical activities if they do not have clear parameters to follow or a system of checks and balances to monitor what they are doing.
Customers who want to know which kratom sellers have the best high-quality items for their needs are likewise perplexed. Sellers are restricted in what they can say, which impacts even the most basic truths about their goods. This means that customers end up knowing nothing about what they buying. And some will skip buying Kratom altogether since they have no idea what it is.
Finally, the FDA's regulations and pronouncements about Kratom may contribute to widespread kratom misunderstanding among the general public.
Misinformation hinders long-term kratom advocacy and must be addressed, but it's difficult for suppliers to help with this endeavor when their options are constrained.
At Pure Leaf Kratom, we try our best to stick by the rules but still ensure that our clients are getting the best. However, our hands are tied to some extent due to the restrictions. Regardless, we still stand to offer our clients the best with every batch we sell.